About
The path that led me to the creative team at Market Crafters began to take shape while I was designing posters at a community center in Madison. I became fascinated by how even the simplest design, when paired with the right message, could convey powerful ideas and inspire action. I enjoy the challenge of connecting people, ideas, and technology to drive change and promote meaningful action.
What's your go-to productivity hack?
Notion is an awesome productivity tool that helps me stay organized individually and as a team. That and having Cheez-Its nearby.
If you could have any superpower, what would it be and why?
Breathing underwater! SCUBA is pretty close, but ideally no equipment or time limits.
What's the best advice you've ever received about marketing?
The concept of Mario + Flower = Firepower ([link](https://zapier.com/blog/the-super-mario-equation-for-marketing/)), and how marketing should focus on selling what the product/service enables you to do (the firepower) vs selling the product (the flower).
What's your favorite type of cuisine?
I LOVE Mexican food.
What's the most adventurous thing you've ever done?
I biked down the west coast of the US from Seattle to San Diego on thrift store bikes outfitted with panniers that we sewed ourselves. It took us almost three months, but we made it! It was an amazing trip, and I am so glad that we didn’t rush it.