As a non-profit, member-owned cooperative GHC has ventured to support the community in any way possible. When the Affordable Care Act was signed into law in 2010, people did not understand how the changes would affect them as they looked for health care coverage. In fact, Wisconsin ranked dead last nationally in awareness spending. The people who stood to benefit the most from healthcare reform, like the 54% of Dane County residents who would be eligible for a subsidy, knew the least about it.
It was designed as a service of Group Health Cooperative, not to sell health plans, but to provide information to people who needed it most. The campaign employed a variety of strategies to engage consumers and give them a reliable source of information, both in English and Spanish.
State of Wisconsin
After the Affordable Care Act was released, state spending on education and resources was $0.50 per capita. GHC was committed to serving members and spent $2.00 per capita on resources in English and Spanish.
Rippe Keane knew the importance of every staff member knowing the Affordable Care Act and being able to answer complex questions about the law. So to better serve GHC, all Rippe Keane staff received health care reform training.