Who does all that?

Malerie Koberle

Get to know Malerie Koberle…

What is your role at Rippe Keane?
As an account manager, I spend my days balancing project team management and coordination and media planning and buying. On top of that, I like to throw in some branding, creative development and event planning to keep myself well-rounded!

If you had to pick a “spirit animal,” what would it be?
I’d have to say a dog – they’re loyal and family-oriented!

What kind of phone was your first cell phone?
In sixth grade, I got to use my step dad’s car phone once in awhile. It came in a zip-up leather case and you had to plug it in! In eighth grade, I got one of the classic Nokia phones. Sweet!

How would you explain your job to a ten-year-old?
I help people with their business by coming up with a marketing plan and keeping track of deadlines. I also help them buy cool things like TV commercials, radio commercials and billboards! This was a hard question!

Who would you most like to co-star with in a movie?
Do I have to co-star or can I be the leading role? Just kidding ☺ I would imagine that I’d be in a movie with Jennifer Lawrence and we’d be friends. Forever.

What is the most important part of a media buy?
The strategy that drives the buy!