What is your role at Rippe Keane Marketing? As Rippe Keane Marketing’s digital marketing strategist, I believe in continuous improvement. As the digital landscape is constantly evolving I am always learning new skills and strategies to better serve our clients in the areas of digital advertising, search engine optimization, web design and data analysis. When implemented smartly and correctly, these tools have magical effects on a company’s bottom-line. My past experiences in telecommunications, healthcare, entertainment and outdoor recreation have given me a unique skillset that I draw from when working with Rippe Keane’s diverse clients.
What is the most random series you’ve ever watched all the way through on Netflix or Hulu? Totally breaking the rules here as it’s on Amazon Prime, but “Zack Morris is Trash.” It’s a series of short webisodes that recount episodes of “Saved by the Bell” and show how terrible of a human being Zack Morris was. Each episode finishes with a brief recap that really drives the point home. Hilarious and often unsettling stuff.
What was your first lunch like with the Rippe Keane crew? Enlightening to say the least. They tried their best to scare me off, but it didn’t work. The Rippe Keane team is fun, rowdy, curious, inquisitive and humble, and I am very lucky to join them.
If you were a dog, what breed would you be and why? Goldendoodle. My wife is allergic to dogs, so I’d have to be hypoallergenic.
What did you love most about the place you grew up? I’ve moved away from Madison a few times, but it always pulls me back. It is a truly unique city that provides whatever you’re looking for without wearing you out – great food, interesting characters, nature, concerts, farmers markets and so much more. You never get tired of a place like this.
Who is a character from a TV show, book or movie that you’ve always resonated with? Pete Nelson, the treehouse man! He’s goofy and incredibly talented. I watch Treehouse Masters almost religiously and daydream of living up in the trees. If I didn’t love marketing so much, I’d be figuring out a way to build treehouses with Pete.