Don’t listen to anyone who tells you that marketing is a “soft” science. Seriously, walk away from anyone who says that success happens by chance. If it did, we probably wouldn’t still be getting away with our Pure Cause and Effect slogan.
Great marketing combines the annoying banality of micro-management with the 60s hippie spirit of creativity. There are countless boring variables that beg to be controlled, aligned, put in their proper place – and then made to appear fascinating and compelling. The more variables you control, the more successful you’ll be.
Because our process is so comprehensive, the final brand puzzle rarely turns out looking like the picture on the box.
Some of our Branding and Strategy services include:
BRANDING & REBRANDING: our proprietary Brand Architecture process results in strong, compelling brand differentiation. And you’ll love our award-winning brand stories.
STRATEGIC PLANNING: we bring decades of experience and a unique outside-insider perspective to your long-term planning.
INTERNAL BRAND ADOPTION: gaining complete organizational adoption of your brand is the most important (and often overlooked) step.
CORPORATE ID ALIGNMENT: our Brand Audit process ensures messaging alignment throughout your company.