What is your role at Rippe Keane? I am the in-house digital nerd. I manage all our digital projects and paid advertising (PPC), obsess over search engine optimization (SEO) and provide metrics and reporting on our clients’ digital footprints. I spend a tremendous amount of my time thinking about how to solve technical challenges, design elegant digital campaigns and evangelize about the power of digital media to change the world. And I force our team to take mid-day yoga breaks in my role as Chief Yoga Teacher.
Of all the places you’ve traveled, which has inspired you the most, and why? I think being an exchange student in Turkey when I was 17 was the most inspirational trip I have ever taken. Living in a totally different culture where I didn’t speak the language (and my host family didn’t speak English) taught me how all people really are more alike than they are different. I also learned really quickly how to speak Turkish. This has not come in particularly handy in Wisconsin.
What drew you to your position at Rippe Keane? I fell in love. When I met Scott and Lucy, I knew that they were the people I wanted to spend my days with. When I met the rest of the team, I found a family. So, love is what drew me in.
What is your family’s most unique tradition? Probably our nightly tradition of sitting next to each other on the couch with our laptops open, finishing work from the day and watching Rachel Maddow. We get twitchy if we miss too many consecutive shows.
What is one thing that everyone should know about digital marketing? Digital marketing is constant trial and error. You can’t be afraid to do it “wrong” because no one really has all the answers. You come up with a hypothesis based on knowledge and experience, you try it and you adjust. This is how you create killer campaigns. Also, when in doubt, use babies and puppies in ads. They always get all the clicks.
If someone offered you an unlimited supply of something (besides money) what would you ask for? Cuddles from my son. I would also like an unlimited supply of dark chocolate sea salt caramels.