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It’s a blessing and a curse… But when you’re in marketing, each and every encounter every single day is a marketing moment. Service in a restaurant. Signs on the road. The wording of an ad. So when you live, breathe and sleep marketing, sometimes it can keep you up. So I thought I’d share with you some things that I read late at night before I turn off my brain.
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One of our foundational beliefs at Rippe Keane Marketing is that EVERYTHING is marketing. From how you answer the phone to how you deal with customer complaints. You don’t have to be a world-class marketer to understand that customer complaints present a tremendous opportunity. But it’s very important that customer service is not a canned response to every situation. One of the things we’ve been telling our clients for years is customer service is not a department  it’s a frame of mind.

Brand guru extraordinaire, Richard Branson, was recently visiting his new hotel in Chicago. While there, he did a sit down interview and spoke about the importance of customer service not being delivered in a “Stepford” way.

Richard Branson: How Virgin Avoids Delivering Stepford Customer Service – Forbes
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Most businesses, organizations, non-profits and colleges have a board of directors or trustees. But do you have a personal board? Who provides you advice and guidance?

Here’s a great read about how you should select your personal board of directors.

You need a personal board of directors.
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We get geeked up when people start talking about healthcare. We get REALLY geeked up when people start talking healthcare marketing. That happens when you live and breathe the stuff.

Here’s a great thought starter from Deloitte about innovations in healthcare. It’s a great list to start your strategic thinking or discussions.

10 Healthcare Innovations
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