TMG Wisconsin and the Inside-Out Brand

Just three months after Rippe Keane Marketing started partnering with them, TMG held a two-day, full-staff conference at Kalahari. Because hundreds of TMG staff work independently, out of their homes, all across Wisconsin, these “Staff Development Days” represented a rare opportunity to pull everyone together. TMG had invited me to do a short introductory presentation on branding since brand development was at the top of our priority list.